Skip to main content

Company Background

Saidina Group was established in 2005 and is owned by SAIDINA EXCEL SERVICES SDN. BHD. (Company Registration No.: 1121253-T), a fully Bumiputera-owned entity.

In 2021, SAIDINA GROUP ENTERPRISE (Company Registration No.: AS0436228-W) was founded under the Saidina Business Group, commonly known as SAIDINA GROUP.

Based in Rasa, Selangor, Malaysia, the company supplies a wide range of office furniture, school furniture, restaurant furniture, dormitory furniture, safes, canopies, marquee tents, and complete accessories across Malaysia, Southeast Asia, and the Gulf countries.

Our extensive experience and expertise have greatly assisted users, contractors, and entrepreneurs in meeting their needs.

With the diverse range of products we offer, customers can comfortably make choices and discuss their requirements with us. We provide free consultation services and offer recommendations based on our expertise.

Our Vision

We are commited to become global company in canopy and furniture field.

Our Mission

  • We are dedicated to serve our customer with high quality, integrity and reliability.
  • We are firmly committed to ensure total customer satisfaction by supplying products and services as per customer requirement and timely delivery.
  • We are committed to be at the top of canopy and furniture supplies field and customer’s ultimate satisfaction.
  • We always be competitive and responsive to market needs.

Our Strategy

Saidina Excel Services Sdn Bhd operations and business philosophy are based on the principle of customer service, customer focus and total quality management. Every employee shall operate under the company’s shared values. Our core values serve as guidelines for our conduct and behaviour with each other and the customers as we work towards our vision. These values form the foundation of how we work and conduct business.

Products and Services

Supplying Furniture

Saidina Group is a supplier of all types of furniture for offices, schools, dormitories, restaurants, safes, and window blinds, marketing its products throughout Malaysia and Southeast Asia. We provide furniture at the lowest market prices and have extensive experience in supply operations.

Our customers include government departments, statutory bodies, private companies, contractors, schools, mosques, and suraus, charitable organizations, government and private facilities, entrepreneurs, and individuals from within Malaysia and abroad.

Customer satisfaction and meeting their every need is our top priority.

Supplying Canopies

Saidina Excek Canopy is Malaysia’s leading supplier of high-quality canopies at affordable prices.

We specialize in all types of canopies, tents, shades, and canvas. We provide high-quality canopies and all related accessories (e.g., round and square tables, plastic and banquet chairs, tablecloths, chair covers, scallops, ceiling fans, bulbs, skirting, ribbons, mist fans, etc.) at competitive prices to all canopy rental operators across Malaysia.

We have our own factory with a production capacity of 20 canopies per day. All our canopies are specially designed for heavy-duty use, durability, and user-friendliness.

In addition to selling our products, we educate our customers with useful knowledge through this blog and offer marketing support by assisting them in advertising their canopy rental businesses, such as creating a simple website as a starter kit.

The company has grown rapidly and is working to expand its market globally. We have great offers for all our potential international customers seeking high-quality canopies.

Online Marketing

Another branch of our business is online marketing consultancy under the name Saidina Creative, wholly owned by Saidina Excel Services Sdn Bhd (Company Registration No.: 1121253-T) and part of the Saidina Group. Saidina Creative is one of Malaysia’s leading online marketing consultants, with extensive experience in the field and several successful online businesses that have captured significant market share in Malaysia.

Saidina Creative offers services and consultancy in creating high-performance, quality websites. The company has developed numerous high-quality websites tailored to clients’ needs, significantly boosting their sales performance.

Our Plan

Thriving in the Post-COVID-19 Era: Saidina Group’s Success Story

As the world began to recover from the COVID-19 pandemic, Saidina Group emerged stronger and more resilient than ever. The challenges faced during the pandemic had tested our limits, but they also revealed our strengths and adaptability. With the economic situation stabilizing, we were well-positioned to capitalize on the opportunities that lay ahead.

Strategic Adaptation and Growth

In the post-COVID-19 era, Saidina Group implemented strategic measures to ensure sustainable growth. We embraced digital transformation, enhancing our online presence and e-commerce capabilities. Our online marketing consultancy, Saidina Creative, played a pivotal role in this transition, helping us reach a broader audience and streamline our operations.

Expanding Our Product Range

Recognizing the evolving needs of our customers, we expanded our product range to include innovative solutions for the new normal. This included home office furniture, modular workspaces, and other products designed to support remote work and flexible living arrangements. Our commitment to quality and customer satisfaction remained unwavering, ensuring that our products met the highest standards.

Strengthening Partnerships

Collaboration was key to our success. We strengthened our partnerships with industry leaders, suppliers, and stakeholders to ensure a seamless supply chain and access to the best materials and technologies. These collaborations enabled us to offer competitive prices and maintain our reputation for excellence.

Community Engagement and Support

Our dedication to community support continued to be a cornerstone of our operations. We launched initiatives to assist local communities and small businesses in their recovery efforts. By providing resources, training, and support, we helped them navigate the post-pandemic landscape and thrive alongside us.

Global Expansion

With a solid foundation in Malaysia, we set our sights on global expansion. Our high-quality products and innovative solutions attracted international attention, leading to increased demand from markets in Southeast Asia, Australia, and the Gulf countries. We established new distribution channels and partnerships to meet this growing demand, further solidifying our presence on the global stage.

A Vision for the Future

As we look to the future, Saidina Group remains committed to our mission of creating value, inspiring change, and leading with integrity. The lessons learned during the pandemic have equipped us with the resilience and agility needed to navigate future challenges. We continue to innovate, collaborate, and invest in our people, ensuring that we remain at the forefront of the industry.

The post-COVID-19 era has been a period of growth and transformation for Saidina Group. Our strategic adaptation, commitment to quality, and focus on community engagement have positioned us for continued success. As we move forward, we remain dedicated to serving our customers and making a positive impact on the world.

Navigating the Storm: Saidina Group’s Journey Through the COVID-19 Pandemic

The COVID-19 pandemic brought unprecedented challenges to businesses worldwide, and Saidina Group was no exception. As the pandemic swept across the globe, Malaysia implemented the Movement Control Order (MCO) to curb the spread of the virus. This directive, while necessary for public health, had a profound impact on businesses, including Saidina Group.

A Sudden Halt

In early 2020, as the severity of the pandemic became apparent, Saidina Group faced the daunting reality of halting operations. The MCO mandated the closure of non-essential businesses, and our factories, showrooms, and offices fell silent. The bustling activity that once characterized our operations came to an abrupt stop, and the economic uncertainty loomed large.

Struggling to Stay Afloat

The prolonged shutdown tested our resilience. With revenue streams drying up and fixed costs remaining, the financial strain was immense. Our priority was to ensure the well-being of our employees while navigating the economic turbulence. We implemented cost-cutting measures, deferred non-essential expenditures, and sought ways to support our workforce during these trying times.

Adapting to the New Normal

As the pandemic persisted, it became clear that adaptation was crucial for survival. We pivoted our strategies to embrace the digital landscape. Our online marketing consultancy, Saidina Creative, played a pivotal role in this transition. We enhanced our online presence, optimized our e-commerce platforms, and leveraged social media to reach our customers.

Innovative Solutions

Innovation became our beacon of hope. We introduced virtual consultations and online showrooms, allowing customers to explore our products from the safety of their homes. Our team worked tirelessly to develop new products that catered to the evolving needs of our clients, such as home office furniture and modular solutions for remote workspaces.

Community Support

Despite the challenges, we remained committed to our core values of collaboration and impact. We launched initiatives to support the community, including donations of essential supplies to frontline workers and vulnerable groups. Our efforts to give back reinforced our belief in the power of unity and resilience.

Emerging Stronger

As restrictions gradually eased, we resumed operations with a renewed sense of purpose. The lessons learned during the pandemic reshaped our approach to business. We emerged stronger, more agile, and better equipped to face future uncertainties. Our commitment to innovation, collaboration, and customer satisfaction remained unwavering.

A Brighter Future

Today, Saidina Group stands as a testament to resilience and adaptability. The pandemic tested our limits, but it also revealed our strengths. We continue to navigate the evolving landscape with optimism, driven by our mission to create value, inspire change, and lead with integrity.

The journey through the COVID-19 pandemic was challenging, but it also underscored the importance of perseverance and innovation. As we look to the future, we remain dedicated to serving our customers and contributing positively to the communities we operate in.

ENLARGE OUR SCOPE

Expanding Our Horizons: Saidina Group’s Global Ambitions

At Saidina Group, we are committed to continuous growth and innovation. As we look to the future, we are excited to announce our plans to expand our business scope and scale. Our vision is to explore new opportunities and establish a strong presence in the global market. This story outlines our strategic initiatives aimed at enlarging our business scope and achieving international success.

Exploring New Business Opportunities

Our journey towards global expansion begins with exploring new business opportunities. We are actively seeking partnerships and collaborations that align with our mission and values. By identifying and leveraging synergies with other industry leaders, we aim to enhance our product offerings and deliver greater value to our customers. Our focus is on creating innovative solutions that meet the evolving needs of the global market.

Widening Our Scope and Scale

To achieve our global ambitions, we are widening our scope and scale. This involves diversifying our product portfolio and entering new markets. We are expanding our range of offerings to include cutting-edge products and services that cater to a broader audience. Our goal is to provide comprehensive solutions that address the unique challenges faced by customers worldwide. By scaling our operations, we aim to increase our market share and establish a strong foothold in key international markets.

Strategic Global Expansion

Our strategic global expansion is guided by a well-defined roadmap. We are focusing on regions with high growth potential and aligning our efforts with market demands. This includes conducting thorough market research to understand local preferences and regulatory requirements. By tailoring our strategies to each market, we ensure that our products and services resonate with customers and meet their specific needs. Our expansion plans are supported by robust logistics and supply chain management to ensure seamless operations across borders.

Investing in Innovation and Technology

Innovation and technology are at the core of our global expansion strategy. We are investing in advanced technologies to enhance our product development and manufacturing processes. This includes adopting state-of-the-art equipment and leveraging data analytics to drive efficiency and quality. Our commitment to innovation enables us to stay ahead of industry trends and deliver products that set new standards of excellence. By embracing technology, we are well-positioned to meet the demands of the global market and achieve sustainable growth.

Building a Global Brand

As we expand our reach, building a strong global brand is a top priority. We are focused on creating a brand identity that reflects our values of quality, reliability, and customer satisfaction. Our marketing efforts are aimed at increasing brand awareness and establishing a positive reputation in new markets. This includes engaging with customers through digital platforms, participating in international trade shows, and leveraging social media to connect with a global audience. By building a trusted brand, we aim to foster long-term relationships with customers and partners worldwide.

Commitment to Excellence

Our commitment to excellence remains unwavering as we embark on this journey of global expansion. We are dedicated to maintaining the highest standards of quality in all our products and services. Our team of skilled professionals is continuously trained to deliver exceptional performance and meet the diverse needs of our customers. By prioritizing excellence, we ensure that Saidina Group remains a leader in the industry and a preferred choice for customers around the world.

Saidina Group’s plans to enlarge our business scope and scale are driven by our vision of becoming a global leader. By exploring new opportunities, widening our product offerings, and investing in innovation, we are well-equipped to achieve international success. Our strategic global expansion is guided by a commitment to excellence and a focus on building a strong global brand. As we move forward, we remain dedicated to delivering value to our customers and making a positive impact in the markets we serve.

LARGER ACHIEVEMENT

Achieving Greater Heights: Saidina Group’s Commitment to Excellence

At Saidina Group, our journey is defined by a relentless pursuit of excellence and a commitment to continuous improvement. Our larger achievements are not merely milestones but reflections of our dedication to enhancing every aspect of our business. This story explores our strategic initiatives aimed at achieving greater heights in product quality, pricing, customer service, marketing, and, most importantly, customer satisfaction.

Continuous Research and Development

Our commitment to excellence begins with continuous research and development. We invest significant resources in understanding market trends, customer preferences, and emerging technologies. By conducting thorough research, we ensure that our products meet the highest standards of quality and innovation. This proactive approach allows us to stay ahead of the competition and deliver superior value to our customers.

Optimizing Product Quality and Pricing

Product quality and pricing are critical components of our success. We meticulously evaluate and enhance our product offerings to ensure they meet the diverse needs of our customers. Our focus on quality is unwavering, and we strive to provide products that are durable, functional, and aesthetically pleasing. Simultaneously, we optimize our pricing strategies to offer competitive rates without compromising on quality. This balance between quality and affordability is a cornerstone of our business philosophy.

Enhancing Customer Service

Customer service is at the heart of our operations. We believe that exceptional customer service is essential for building lasting relationships with our clients. Our team is trained to provide personalized support, addressing customer inquiries and concerns with professionalism and efficiency. We continuously seek feedback from our customers to identify areas for improvement and implement changes that enhance their overall experience.

Innovative Marketing Strategies

Marketing plays a pivotal role in our growth strategy. We employ innovative marketing techniques to reach a broader audience and communicate the unique value of our products. Our marketing campaigns are designed to resonate with our target audience, highlighting the benefits of our offerings and reinforcing our brand’s reputation for quality and reliability. By leveraging digital platforms and traditional marketing channels, we ensure that our message reaches potential customers effectively.

Expanding Business Opportunities

To achieve larger achievements, we actively seek new business opportunities. Our goal is to expand our market presence and serve a wider customer base. We explore partnerships, collaborations, and new markets to diversify our business and enhance our competitive edge. By identifying and capitalizing on growth opportunities, we aim to strengthen our market control and deliver better value to our customers.

Leadership in Canopy and Furniture Supplies

Our leadership in the canopy and furniture supply industry is a testament to our commitment to excellence. We have established a world-class supply base focused on continuous improvement and cost optimization. This approach ensures that we meet Saidina Group’s business requirements while aligning with our goal of helping our customers succeed. Our expertise in canopy and furniture supplies enables us to provide high-quality products and services that exceed customer expectations.

Saidina Group’s larger achievements are the result of our unwavering dedication to research, quality, customer service, marketing, and business expansion. By continuously improving our capabilities and exploring new opportunities, we ensure that we remain at the forefront of the industry. Our commitment to excellence and customer satisfaction drives us to achieve greater heights, delivering exceptional value to our customers and contributing to their success. As we move forward, we remain focused on our mission to create a positive impact and lead with integrity in all our endeavors.

WE HIRE PEOPLE

Expanding Our Workforce: Meeting Growing Demands with Excellence

In 2015, Saidina Group embarked on a significant expansion of its workforce to meet the increasing demands from our esteemed customers who continuously rely on our high-quality products and services. Recognizing the need to enhance our capabilities, we undertook a strategic recruitment drive to ensure that we could maintain our commitment to customer satisfaction and operational excellence.

Addressing Growing Demands

The year 2015 marked a pivotal moment for Saidina Group as we responded to the growing demands from our quality-conscious clientele. To cope with this surge, we recruited additional staff, expanding our team to over 10 dedicated workers. This expansion was essential to ensure that we could effectively address the diverse needs of our customers and provide them with the exceptional service they have come to expect from us.

Commitment to Customer Satisfaction

At Saidina Group, customer satisfaction is at the core of our operations. Our recruitment efforts were driven by the desire to ensure that every customer interaction is met with professionalism and efficiency. By increasing our workforce, we aimed to enhance our ability to respond promptly to customer inquiries, fulfill orders with precision, and provide personalized support tailored to each client’s unique requirements.

Vision and Mission for Global Excellence

Saidina Group’s vision and mission extend beyond local markets. We are committed to delivering quality products and services that meet the highest standards of the global market. Our strategic recruitment efforts are aligned with our broader goal of expanding our scope of expertise and exploring new markets with greater challenges. By building a robust and skilled team, we are better positioned to achieve our ambitious objectives and establish a strong presence on the international stage.

Specialized Training and Expertise

Our commitment to excellence is reflected in the specialized training provided to our team members. Each employee undergoes rigorous training to ensure they possess the skills and knowledge required to deliver high-quality services efficiently. This focus on continuous improvement and professional development enables us to maintain the highest standards of service delivery and operational efficiency.

Focus on Quality and Customer Satisfaction

Quality and customer satisfaction are the cornerstones of Saidina Group’s success. We are dedicated to providing products and services that exceed customer expectations. Our recruitment efforts are guided by the principle of hiring individuals who share our commitment to quality and excellence. By fostering a culture of dedication and professionalism, we ensure that our customers receive the best possible experience when engaging with our brand.

The strategic expansion of our workforce in 2015 was a crucial step in Saidina Group’s journey towards achieving global excellence. By recruiting additional staff and investing in their training and development, we have strengthened our ability to meet the growing demands of our customers. Our unwavering commitment to quality and customer satisfaction continues to drive our success, positioning Saidina Group as a leader in the industry. As we move forward, we remain dedicated to expanding our horizons, embracing new challenges, and delivering exceptional value to our customers worldwide.

IMPROVE OUR EMPLOYEES

Enhancing Employee Capabilities: A Strategic Move by Saidina Group

In 2014, Saidina Excel Canopy reached a significant milestone by registering as a Sendirian Berhad (Private Limited Company). This transition marked a new chapter in our journey, equipping us with enhanced capabilities to compete more effectively in the business landscape. With a wealth of experience in supply and services, we recognized the importance of investing in our most valuable asset – our employees. This story explores the strategic initiatives undertaken by Saidina Group to improve employee capabilities and drive organizational success.

Commitment to Employee Development

At Saidina Group, we believe that the growth and development of our employees are integral to our overall success. In 2014, we embarked on a comprehensive strategy to enhance the skills and competencies of our workforce. This initiative was driven by our commitment to fostering a culture of continuous learning and professional development.

Rigorous Planning and Innovation

To achieve our goals, we implemented rigorous planning and innovative approaches across all aspects of our operations. Our focus areas included administration, operations, logistics, marketing, and sales. By adopting a holistic approach, we ensured that every department benefited from our employee development programs.

Administration

In the realm of administration, we introduced advanced training programs to equip our employees with the latest tools and techniques. This included workshops on project management, data analysis, and effective communication. By enhancing administrative skills, we aimed to streamline processes and improve overall efficiency.

Operations

Operational excellence is at the core of our business. To achieve this, we invested in specialized training for our operations team. This included hands-on workshops on supply chain management, quality control, and process optimization. Our goal was to empower our employees with the knowledge and skills needed to deliver superior results.

Logistics

Efficient logistics are crucial for our success. We introduced targeted training programs to enhance the capabilities of our logistics team. This included courses on inventory management, transportation planning, and warehouse operations. By improving logistics efficiency, we aimed to ensure timely delivery and customer satisfaction.

Marketing and Sales

In the competitive landscape of marketing and sales, staying ahead of the curve is essential. We provided our marketing and sales teams with advanced training in digital marketing, customer relationship management, and sales strategies. These initiatives were designed to equip our employees with the skills needed to drive growth and achieve our business objectives.

Fostering a Culture of Continuous Improvement

Our commitment to employee development extends beyond formal training programs. We foster a culture of continuous improvement by encouraging employees to seek out learning opportunities and share their knowledge with colleagues. Regular feedback sessions, mentorship programs, and cross-functional collaborations are integral to our approach.

The strategic initiatives undertaken by Saidina Group in 2014 to improve employee capabilities have been instrumental in driving our success. By investing in our workforce, we have created a foundation for sustained growth and innovation. Our commitment to rigorous planning, innovative approaches, and continuous improvement ensures that we remain at the forefront of our industry. As we look to the future, we remain dedicated to empowering our employees and achieving excellence in all aspects of our business.

PLAN FOR LARGER MARKET AREA

Embracing Digital Transformation and Expanding Horizons: Saidina Group’s Journey

In the early months of 2012, Saidina Group embarked on a significant digital transformation by launching its official website, www.saidinaxlcanopy.com.my. This new platform was designed to be dynamic, informative, and user-friendly, reflecting our commitment to enhancing customer experience and accessibility. The website showcased a diverse range of products, including canopies, marquee tents, canvas, and various accessories, available for both sale and rental. This strategic move marked a pivotal moment in our journey, enabling us to reach a broader audience and cater to their needs more effectively.

Attracting Customers with Quality and Affordability

The launch of our website was met with positive reception, as it provided customers with an easy and convenient way to explore our offerings. Saidina Excel Canopy quickly gained traction by offering high-quality products at the most competitive prices in the market. Our commitment to affordability without compromising on quality resonated with customers, leading to a significant increase in our customer base. This period of growth was a testament to our ability to adapt to changing market dynamics and leverage digital tools to enhance our business operations.

Diversification into Office and School Furniture

The year 2013 marked another milestone in Saidina Group’s evolution. Recognizing the potential for diversification, we ventured into the office and school furniture supply business under the brand name Saidina Perabot. This strategic expansion allowed us to tap into new markets and meet the growing demand for quality furniture solutions. Our reputation for reliability and excellence in the canopy business paved the way for our success in this new venture.

Expanding Our Reach

With the introduction of Saidina Perabot, we extended our reach beyond Peninsular Malaysia to include Sabah, Sarawak, and Brunei. Our comprehensive range of office and school furniture products quickly gained popularity among customers in these regions. The positive response from our clients reinforced our belief in the importance of diversification and innovation. By continuously expanding our product offerings and geographical reach, we were able to solidify our position as a leading supplier in the industry.

Commitment to Excellence

Throughout this journey, our commitment to excellence remained unwavering. We invested in research and development to ensure that our products met the highest standards of quality and durability. Our customer-centric approach, combined with our dedication to affordability, allowed us to build lasting relationships with our clients. We understood that our success was intrinsically linked to the satisfaction of our customers, and we strived to exceed their expectations at every turn.

The period from 2012 to 2013 was a transformative phase for Saidina Group. The launch of our official website and the subsequent expansion into the office and school furniture market were strategic moves that propelled our growth and diversification. By embracing digital transformation and continuously innovating, we were able to attract a wider customer base and establish ourselves as a trusted name in the industry. As we look to the future, we remain committed to our core values of quality, affordability, and customer satisfaction, ensuring that Saidina Group continues to thrive and make a positive impact in the markets we serve.

.

OUR STARTUP YEAR

A Journey of Growth and Excellence

Established in 2005, Saidina Excel Services Sdn Bhd, commonly known as Saidina Group, has undergone a remarkable transformation from its humble beginnings. Originally operating under the name Saidina Excel Service, the company started as a modest canopy rental service provider catering to wedding occasions and small community events in the Batang Kali area of Selangor. Over the years, Saidina Group has expanded its services and reach, becoming a prominent player in the canopy rental and related services industry across Malaysia.

Early Beginnings and Initial Growth

In its early years, Saidina Group focused on serving the local community around Batang Kali. The company provided canopy rental services for weddings and other small events, quickly gaining a reputation for reliability and quality. By 2008, the company had expanded its operations to include canopy rental and transport services throughout the district of Hulu Selangor. This period marked the beginning of Saidina Group’s growth trajectory, as it started to establish itself as a trusted service provider in the region.

Strategic Expansion and Branding

The year 2010 was a significant milestone for Saidina Group. Recognizing the potential for further growth, the company rebranded itself as Saidina Excel Canopy and established a dedicated Marketing Department. This strategic move aimed to broaden the company’s business activities and enhance its market presence. With a renewed focus on supplying all types of canopies and accessories, Saidina Group began catering to canopy rental operators across Malaysia. Additionally, the company continued to provide canopy rental, catering, and transportation services to local residents, further solidifying its position in the market.

Rapid Growth and Professional Services

The rebranding and strategic expansion efforts paid off, as Saidina Group experienced rapid growth in the following years. The company’s commitment to providing high-quality products and services, coupled with its professional approach, attracted a diverse clientele. Saidina Group’s ability to adapt to changing market demands and its dedication to customer satisfaction played a crucial role in its success.

Comprehensive Service Offerings

Today, Saidina Group is renowned for its comprehensive range of services. The company supplies a wide variety of canopies and related accessories, including tables, chairs, tablecloths, chair covers, skirting, fans, and stages. These products cater to various events, from weddings and banquets to corporate functions and community gatherings. Saidina Group’s extensive inventory and commitment to quality ensure that customers receive the best solutions for their needs.

Commitment to Innovation and Excellence

Saidina Group’s journey is characterized by a relentless pursuit of innovation and excellence. The company continuously invests in research and development to improve its products and services. By staying ahead of industry trends and adopting the latest technologies, Saidina Group ensures that it remains a leader in the canopy rental and related services sector.

From its inception as a small canopy rental service provider to its current status as a leading supplier of canopies and accessories, Saidina Group’s journey is a testament to its resilience, adaptability, and commitment to excellence. The company’s strategic expansion, dedication to customer satisfaction, and focus on innovation have been key drivers of its success. As Saidina Group continues to grow and evolve, it remains dedicated to providing top-notch services and products to its valued customers across Malaysia and beyond.

Top Management